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Discover the Culture and History of Mexican Riviera Nayarit

a man and woman with their child walking at the beach during

Cancun, Los Cabos, Puerto Vallarta...these are the destinations most people associate with a holiday in Mexico. We're here to show you that Mexico has more to offer just outside its major tourist destinations.


Visitors are just north of Puerto Vallarta but feel a world away. The people, customs, and traditions will enrich your experience as you discover the culture and history of Riviera Nayarit.  The authentic cultural heritage includes a contemporary art scene paired with traditional Huichol Art.


bright colorful cultural ornaments

Mexican artisan crafts, and much more that make up the Riviera Nayarit's way of life. The museums and archeological sites display various works from writers, sculptors, and artisans to represent the ethnic group's lifestyle, history, and long-time traditions. 

Altavista archaeological site in Chalchihuites

Altavista's Archaeological Sites are a must-visit as they contain one of the largest known mass of stone engravings carved thousands of years ago.  Riviera Nayarit provides a multicultural and multiethnic background intermixed with various cultures and lifestyles all in one area. 


The four primary tribes include Huicholes, Coras, Mexicaneros and Tepehuanos. 


a man from the Huicholes tribe wearing his cultural attire holding a peyote

Huicholes are a very distinguishable group as they are usually dressed in embroidered colorful clothing paired with plumed hats and elaborate jewelry made out of crystal beads. 


The Huicholes' art and craftwork make very popular keepsakes and souvenirs which many tourists take back home.

ceramic art of seven dancers who lock arms and lean in, forming a circle that reflects the shape of the platform itself

old photo of a woman from the cora tribe displaying her ceramic pots and art

The Coras mainly live in the municipality of El Nayar and are very renowned for their ceramics. Their dialect is related to the Huicholes. 

tepehuanos colorful yarn painting

The Tepehuanos inhabit the municipality of Huajicori and their most artistic product created are the intricate yarn painting and knapsacks, hats, clay pots, and equipales (Mexican leather furniture).

three mexicaneros wearing cultural attire during a program

The Mexicaneros live among the ethnic groups and dedicate their time to weaving reed baskets, bins and chiquihuites, and creating wood art pieces, ixtle nets and yarn knapsacks. 

These indigenous groups make up the array of cultures that are present throughout Mexican culture. 

Huichol Cultural Dance in Riviera Nayarit

Learning the culture and traditions of Riviera Nayarit will deliver a better understanding of the indigenous culture. 


colorful flags along the road during a cultural festival in Mexico

Come dive into the vibrant, warm Mexican culture and learn their ancient practices that inspire the local art, traditions, and customs today. 


Riviera Nayarit never disappoints and there is an itinerary perfect for every traveler. Yours is waiting for you and our advisors are waiting to help you plan!


Getting started is as easy as clicking the button below to schedule your complimentary consultation.


For the most culturally-immersive experience, we recommend choosing Tisbeth Selchau as your advisor. As a native Mexican and a culture travel enthusiast, she will ensure that you get the immersive experience you desire.



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